# SenderID: Your Brand Name as SMS Sender | ZafeConnect

> Send SMS under your own brand name. ZafeConnect checks country rules and handles SenderID registration. Add SenderID Protection against spoofing.

Canonical URL: https://www.zafeconnect.com/products/sender-id
Language: en
Last modified: 2026-11-09

## SenderID

URL: https://www.zafeconnect.com/products/sender-id
Category: Voice & numbers

Replace anonymous numbers with a recognizable sender name, so customers trust and open your messages.

A SenderID is the name or number that appears as the sender of a message. A recognizable alphanumeric name, such as your brand, helps customers trust and open what you send.

Rules for SenderIDs differ by country: some require registration, and some restrict alphanumeric senders. ZafeConnect checks the requirements for your destinations and handles the registration with you. Read how registration works, and how SenderID Protection helps stop others from using your name.

Key capabilities:
- **Brand recognition:** Customers see your name instead of an unknown number.
- **Registration handled with you:** We check the rules per country and submit the registration where it is required.
- **Approved senders only:** In the API the sender must be an approved sender. Alphanumeric senders are limited to 11 characters on SMS.
- **Add protection:** SenderID Protection helps keep others from sending under your name.

Typical use cases:
- Verification codes and security alerts
- Retail promotions and order updates
- Service notifications from known brands

FAQ:
Q: What is a SenderID?
A: The name or number displayed as the sender of an SMS. It can be a phone number or, where allowed, an alphanumeric name such as your brand.

Q: How do I register a SenderID?
A: You tell us the sender name, your use case and the destination countries, and provide your company details and any documents the country requires. We check the rules, submit the registration and activate the sender in your account. See the step-by-step guide.

Q: Can I use a brand name everywhere?
A: No. Some countries require registration of alphanumeric senders and others do not allow them. We will tell you what applies to your destinations.

Q: Does a SenderID allow replies?
A: Alphanumeric senders usually cannot receive replies. For two-way conversations use a phone number; see our 2-Way Messaging and Phone Numbers pages.