# Promotional Messaging Campaigns | ZafeConnect

> Run consent-based promotional campaigns on RCS, SMS and chat apps with rich content, cost-efficient routing and analytics included.

Canonical URL: https://www.zafeconnect.com/use-cases/promotional-campaigns
Language: en
Last modified: 2026-11-09

## Promotional campaigns

URL: https://www.zafeconnect.com/use-cases/promotional-campaigns

Send relevant offers on the channels customers prefer, and measure what works.

In brief: Consent-based offers with rich content and clear results. ZafeConnect provides RCS, A2P SMS and WhatsApp Business for this, connects to 190+ countries through direct operator connections, complemented by partner direct routes, and charges only for delivered messages.

Messaging reaches customers where they already pay attention. Done well and with consent, promotional campaigns deliver strong engagement at low cost.

ZafeConnect supports rich formats such as RCS and chat apps, with SMS as a broad-reach channel, and analytics across all of them.

What matters:
- **Consent first:** Promotional messages generally require prior consent and an easy opt-out.
- **Relevance:** Segmenting and timing beat volume.
- **Rich content:** Images and buttons raise engagement.
- **Measurement:** Compare channels to find what pays back.

How ZafeConnect helps:
- **Rich channels:** RCS and chat apps where supported, SMS everywhere.
- **Cost-efficient routing:** Savings of up to 40% compared with traditional SMS.
- **Analytics included:** Cross-channel tracking at no additional cost.
- **Pay per delivered message:** No setup, system or operating fees.

Typical flow:
1. Plan: Define the audience, offer and channel mix.
2. Send: Launch through the platform with consent respected.
3. Learn: Review results and refine the next campaign.

Recommended products: RCS (https://www.zafeconnect.com/products/rcs), A2P SMS (https://www.zafeconnect.com/products/sms), WhatsApp Business (https://www.zafeconnect.com/products/whatsapp), MMS (https://www.zafeconnect.com/products/mms), Analytics (https://www.zafeconnect.com/products/analytics)

FAQ:
Q: Do we need consent for promotional messages?
A: In the EU, electronic marketing messages generally require prior consent, with limited exceptions for existing customers. Rules differ by country, so check with your legal team.

Q: Which channel gives the best engagement?
A: Rich, interactive channels such as RCS and WhatsApp usually engage best where available. SMS offers the broadest reach.

Q: How do we handle opt-outs?
A: Include a clear opt-out instruction in every promotional message and honour it immediately. Two-way messaging can process replies like STOP automatically.