Consent and rules

How to assess a messaging provider’s data protection before you buy

No messaging provider can promise you full compliance: you are the controller, and the responsibility stays with you. You can assess the provider on the processing agreement, sub-processors, transfers outside the EU/EEA, retention, access, incidents and documentation.

November 9, 2026 · 6 min read · Updated November 9, 2026

FAQ

Quick answers

Who is the controller when I send SMS through a provider?

Normally you are the controller for the recipients’ data, and the provider is the processor that handles it on your behalf. For some purposes, such as abuse prevention, the provider can have its own role, so get it described in the agreement.

May data leave the EU/EEA?

It can, under certain conditions. For international messages, the phone number and content necessarily pass through networks in the recipient’s country. Ask which countries and which transfer basis are used.

Does a provider have to be certified?

Holding a particular certification is not a legal requirement in itself, but many customers, public ones in particular, ask for documentation such as audit reports or certifications. Tell the provider what your organisation requires.

Is a Danish provider automatically GDPR-compliant?

No. A Danish company means that Danish and European law applies to the provider, not that your use is compliant. Check the agreement, the sub-processors and the practice.