Use cases
Messaging use cases
Start from what you want to achieve. Each use case lists the channels and products that fit.
Overview
The messages enterprises send most
Business messaging falls into a handful of patterns. Transactional messages confirm something the customer did or needs to know: a one-time passcode, a payment alert, a delivery update. Service messages help the customer through a process, such as an appointment reminder or a support conversation. Promotional messages invite action and normally require the recipient’s consent.
The right channel depends on the message. SMS reaches nearly every phone without an app, which is why it is the default for passcodes and alerts. RCS and chat apps add richer content and two-way conversation where the audience and device support them. Many teams combine them with a fallback, so a message that cannot be delivered on one channel is tried on the next.
For the technical side, see the API documentation and the SMS API overview.
Use cases
Start from what you want to achieve
Each page explains the message, the channel options and the ZafeConnect products that fit.
One-time passcode (OTP) verification
Fast, reliable delivery of verification codes.
See how Use caseAppointment reminders
Reminders with confirm and reschedule built in.
See how Use caseOrder and delivery notifications
Confirmations, shipping updates and delivery alerts.
See how Use caseTransaction and security alerts
Fast, recognisable alerts for payments and account activity.
See how Use casePromotional campaigns
Consent-based offers with rich content and clear results.
See how Use caseCustomer support conversations
Conversations, chatbots and handover on one platform.
See howAt a glance
Use cases and the products behind them
| Use case | Typical message type | Products that fit |
|---|---|---|
| One-time passcode (OTP) verification | Fast, reliable delivery of verification codes. | A2P SMS, Voice API, Numbers Lookup |
| Appointment reminders | Reminders with confirm and reschedule built in. | A2P SMS, 2-Way Messaging, RCS |
| Order and delivery notifications | Confirmations, shipping updates and delivery alerts. | A2P SMS, RCS, WhatsApp Business |
| Transaction and security alerts | Fast, recognisable alerts for payments and account activity. | A2P SMS, SenderID, SenderID Protection |
| Promotional campaigns | Consent-based offers with rich content and clear results. | RCS, A2P SMS, WhatsApp Business |
| Customer support conversations | Conversations, chatbots and handover on one platform. | Chatbot, Knowledge Base, 2-Way Messaging |
Availability, features and requirements vary by country, operator and channel provider.
Have a different use case?
Tell us what you want to achieve and we will recommend the channels and products.