Sender rules
Registration of sender names and use of local numbers differ by country.
Global network
Local regulatory handling, country by country
Messaging rules differ from country to country. ZafeConnect handles the local regulatory requirements of your destinations, so you can focus on your message.
What matters
What matters for local compliance
Sending business SMS across borders means following the rules of every country you send to. They cover which sender names are allowed, what a message may contain, when it may be sent and what consent you need from the recipient. The rules change, and breaking them can mean blocked traffic or penalties.
Content rules
Many countries restrict or regulate certain content, such as financial, health or promotional messages, and some require the sender to be identifiable.
Consent and opt-out
Marketing messages generally need consent and an easy way to opt out. Transactional messages follow different rules.
Timing and traffic rules
Some countries limit sending hours, or require traffic types or use cases to be registered before you send.
How ZafeConnect delivers
How ZafeConnect delivers
ZafeConnect handles the local regulatory requirements of the countries you send to, such as sender registration and country-specific traffic rules. Some obligations stay with you as the sender, such as having the right consent and a lawful message. This page is general information, not legal advice.
Local handling per destination
We handle the regulatory requirements of the destinations you send to, including registration where it is required.
One point of contact
Instead of following regulators in every country yourself, you work with one team.
Based in the EU
ZafeConnect is a Danish company and operates under the GDPR. See our security page.
Acceptable use
The customer terms include an Acceptable Use Policy. See the terms.
Buyer’s checklist
Questions to ask any provider
Whichever provider you choose, ask these. We are happy to answer them for ZafeConnect.
- Which rules apply to my destination countries, and who is responsible for each?
- Who handles registrations, and how are changes in local rules communicated?
- Who is responsible for consent and for message content?
FAQ
Local compliance: frequently asked questions
Does ZafeConnect handle local regulations for me?
We handle the local regulatory requirements of the destinations you send to, such as sender registration. You remain responsible for your message content and for having consent from your recipients.
Is this legal advice?
No. It is general information. Have your own legal counsel confirm what applies to your messaging.
What happens when the rules change?
Rules change often, and following them is part of local regulatory handling. If a change affects your traffic, we get in touch.
Where can I read the basics?
Our guide to messaging compliance basics explains consent, opt-out, sender identity and data protection in plain language.